
I think I’m in the wrong business. If I could anticipate the next big thing or role or image that kids will latch onto, I think I would be able to make my millions fast and retire in style at 30.
But kids are fickle and trends come and go. Pietro’s pizza place on Hawthorne is proof enough of this truism. The place is like a museum to dated trends — it’s like they just go with whatever is hot with the kiddies now, and build layers of the images and icons on top of each other.
I’m guessing that’s how they ended up with a firehouse theme — complete with this awesome dude coming down a fire pole — which has been superseded in recent years by a Pirate Adventure focus a la Pirates of the Caribbean. Yar! This pizza is cooked in an oven that flames me timbers! Yar!
But will pirates hold up as kiddie icons now that those Somali pirates have shown us what real pirating is all about? I don’t know. But I imagine that someday they will be just one more layer to the Pietro’s puzzle.

Wow… is that guy still coming down the fire pole in Pietro’s? I haven’t been there in probably fifteen years (and I’m only 24!), that’s amazing.
I get their coupons sometimes in the mail, and I have a really hard time realizing that the pirate-themed Pietro’s and the firestation-themed Pietro’s are one and the same. They may as well be different places to me. But maybe I’ll think differently if I have kids sometime? How was the pizza?
Pizza’s okay. It seems to cater mostly to families (I was there with some adults who have kids and who are kids at heart). I don’t generally go out for pizza though…